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WHO WE ARE

 

ABOUT US

Minimal is a modern design shop with cool, clever, and affordable home & personal accessories. Founded in 2004 by Kristina Runske, our design aesthetic is thoughtful: nothing to add, nothing to take away. Products are hand selected to maintain a clean, minimal look that is both functional and sustainable.

We scout contemporary accessories from the leading design houses around the world to be clean-lined, clever, affordable, and, above all, cool. At our cozy little store in San Francisco, you'll find forward thinking products from innovative designers such as Alessi, Design House Stockholm, Geneva Lab, Iittala, Kartell, Kobo Candle, Marimekko, Menu, Modern Twist, Normann Copenhagen, Pablo Designs, Tivoli Audio & many more.

To quote our founder, Kristina Runske, "the litmus of enduring design is its ability to withstand the rigors of everyday use. Our objects not only hold up to daily wear and tear, but outlast the ephemeral changes in trends in taste to remain relevant and timeless."

 

OUR PHILOSOPHY

Minimal was established on the basic principle that Smaller is Smarter. Great design should be simple, sleek, and efficient.

We proselytize for good design. Not only should the things we surround ourselves with be cool, clever, and functional, but they should also be imbued with heart and spirit, and connect with us so weʼll hold onto them for a lifetime. Isn't this the first step toward being "green?"

Our firm belief is that good design will save the world. Surround yourself with quality items that have meaning to you and you will connect with them, keep them, and therefore tread lighter on the planet.