The Pee & Poo brand was established in 2004, in Stockholm, Sweden. Pee & Poo was founded by Emma Megitt as a result of a her masters degree in graphic design. Pee & Poo became an instant success both in Sweden and abroad. The duo have been featured in a wide variety of magazines and TV. The Pee & Poo duo marry equal parts of aesthetic and educational elements and has thus become a success among children an adults alike. Pee & Poo also works as potty training inspiration.